Coastal Media Group Provides Global Transmission
Architecture Management for Live Earth
Los Angeles, CA.
July, 2007
Coastal Media Group,
the premiere provider of
production, event, fiber and satellite uplink services
provided the Global Transmission Architecture and
High-Definition (HD) Broadcast Management for
Live Earth, the 24-hour, 7-continent concert series that
took place on 7/7/07 bringing together more than 150 music
artists; 2 billion people and unprecedented 55 million video
web streams - triggering a global movement to solve the
climate crisis. Live Earth was the largest global
entertainment event ever held.
For months in advance of the event, Coastal Media Group, along with its partners, worked around the
clock managing multiple global sites enabling Live Earth to reach
its worldwide audience through an unprecedented global media
architecture covering all media platforms - TV, radio,
Internet and wireless channels.
Live Earth reached its massive audience through an
unparalleled media architecture of more than 500 media
partners covering television, radio, Internet and wireless
channels in more than 130 countries. Live Earth was
broadcast across television networks in more than 100
countries with more than 20 of the world’s leading
broadcasters, including NBC (U.S.) Shanghai Media Group and
CTV (China), BBC (UK), Pro Sieben (Germany), TVGLobo
(Brazil), Fuji TV and NHK (Japan), South Africa Broadcast
Company (South Africa) and Foxtel (Australia), dedicating a
combined total of more than 100 channels to Live Earth
concert coverage.
Coastal Media Group deployed its staff of Producers,
Engineers, Production Crews and Web Developers around the
world providing event management and production support for
this record breaking global event.
From TV TECHNOLOGY magazine: The Live Earth
internationally televised concert event was truly
worldwide, utilizing high-definition video from 10
venues spanning six continents, plus a garage band
of polar scientists who shipped an HD tape of their
performance off Antarctica for inclusion in the
24-hour Live Earth world feed.[...] Robert Adler, whose company,
Coastal Media Group, was engaged by Live Earth to provide
transmission management...
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